Global Music Release
Objective
Drive first-week streams for a single across four markets.
Situation
Strong track, no existing short-form presence, three weeks to release.
Strategy
Sound-first clipping from the video shoot, seeded through music and edit pages before the release date, then widened to meme and entertainment pages on drop day.
Key learning
Two hook variants produced 61% of total views. Reallocating budget on day 6 doubled the delivery rate for the rest of the flight.
- Total views
- 12.4M
- Placements
- 186
- Blended CPM
- €2.10
- Engagement rate
- 5.8%
- Duration
- 21 days
- Platforms
- 3